Eastman's Kodak

Find a dead/failing brand, product or service and revive it.

I chose to re-brand KODAK. Since re- emerging from brankruptcy, I felt that
they had not changed their branding or packaging. My aim was to create a brand and a company character that was likeable and charismatic. I wanted to bring the focus back to the founder - George Eastman and how KODAK started originally.